Tag Archives: Eco-chic fashion

Molly Green: Business Spotlight


Molly Green

Anna Miller with sister and Molly Green owner, Brittany Hartwell. Photos by Anna Cate Little.

Molly Green is not a person, it’s a concept. The idea for an eco-friendly clothing boutique came to owner Brittany Hartwell when she recently decided to move back to her native Birmingham.

A fashion merchandising major at Lipscomb University, Hartwell has introduced downtown Homewood to a shop like no other around: stylish threads made with sustainable materials.

Looking for her own identity in the colossal fashion industry, Hartwell found that she was drawn to a more creative, unexpected style. Shopping at Salvation Army, having clothes swaps with friends and learning to sew was much more fashionable (and green) in her mind. While choosing a more organic and “clean” diet, Hartwell realized that organic can transfer to all facets of life, including clothing. After owning four restaurants in Florida together, Hartwell and her husband decided to move closer to family and slow down a bit. And that’s when the concept came to her. Continue reading